Top 5 Social Tools For Social Media Managers

There are a number of different social media tools available. They can help you save time, improve your performance, and increase brand awareness. However, not all of them have the same features.

Some of the top social media management tools offer a wide range of functions, from creating and scheduling content to monitoring online conversations. They also provide in-depth, detailed analytics that can be used to optimize campaigns and track ROI.

Sprout

Sprout Social is a top-rated social media management platform with a clean UI and powerful message scheduling tools. Its Auto Queue feature allows you to schedule posts for the times when your audience is most active on each platform. It also has a built-in photo editor and supports most major social networks. In addition to these features, Sprout Social has an excellent analytics package and provides a variety of time-saving features.

Streamlined workflows and integrations make it easy to manage all of your social accounts from one central location. Sprout Social can also help you save time by storing and editing multiple images, videos and text snippets in your Asset Library. In addition, you can seamlessly append tracking codes to links that you post in Sprout Social to identify your social traffic in Google Analytics.

Sprout Social’s Social Listening tool uses artificial intelligence to filter billions of social media posts and highlight trends and insights that are crucial for your business strategy. Its Smart Inbox filters out noise from spam messages and enables customer service teams to prioritize the right messages for action.

Rival IQ

Social media monitoring is essential for understanding your brand’s public perception and leveraging it in your marketing strategy. This process includes not only tracking conversations but also analyzing them to find actionable insights. Rival IQ’s social media listening tools help brands stay on top of trends by delivering key metrics like reach and engagement in an easy-to-understand format.

Rival IQ allows you to create landscapes to compare your own performance against competitors. You can choose the follower, profile, and post data to analyze in each landscape. Additionally, you can add competitive context to your metrics by using our industry-wide benchmarks.

In addition to the standard features, Rival IQ also provides advanced analytics for Facebook Instant Articles and TikTok. Its advanced alerts can help you spot boosted posts on Facebook and gain insight into competitor strategy by monitoring keywords. Additionally, it has a feature that can match email lists or customer data with Facebook profiles to track users and their activity.

Google Analytics

For social media managers, a good tool can help you stay on top of your game. These tools can assist with creating and publishing content, monitoring online conversations, and analyzing competitors. They can also streamline workflows and save you time.

A suite of social media management tools, Meltwater’s Social Publishing combines listening platforms with publishing and engagement tools to improve the way you manage your accounts. It features a Kanban-style workflow and allows you to visualize your planned posts with the visual planner. You can use it to create social media content and schedule updates across multiple profiles from one dashboard.

For business owners who want to respond quickly to negative reviews, Reputology is a useful tool. It monitors major review sites and consolidates reviews in a single dashboard so you can address them more efficiently. The software can also track trends and identify patterns to help you improve your marketing strategies.

Hootsuite

Hootsuite is a powerful social media management tool that allows users to monitor multiple accounts, schedule posts, and analyze results. The app’s features help save time and make it easier to engage with followers. It also helps you stay on top of conversations and understand what your audience is interested in.

If you are a digital marketing agency that manages a diverse set of client accounts, Hootsuite is an excellent option for you. Its unified social inbox allows you to view and respond to public comments and private messages on all networks in one dashboard. It also includes saved replies, auto-responders, and assignment tags to streamline and prioritize communication.

However, some users may experience lag when using the software, especially when managing large numbers of accounts. It’s important to find a platform that provides the features you need and suits your budget. In addition to scheduling and monitoring, Hootsuite offers a range of audience engagement tools and social media advertising solutions.

BuzzSumo

BuzzSumo is a social media content research tool that analyzes the performance of different types of content. It allows users to track social media engagements and uncover emerging trends that may be affecting their business. This information can help a brand stay ahead of its competitors and ensure that its content aligns with customer sentiment.

It also allows users to discover influencers in a specific niche. The tool allows you to search for keywords, and the platform will display a list of influential people who write about them. It will also show you how many shares each article has and how many backlinks it has. The tool also includes a Facebook analyzer, YouTube content tool, and the ability to save content searches.

The free version of the tool is limited to four searches per day and does not provide access to all of the data. However, paid subscriptions offer unlimited searches and premium features. In addition, the paid subscriptions can be used to assess a candidate’s ability to use BuzzSumo for content engagement analysis, trend tracking, and outreach opportunity identification.

Wistia

Wistia is a video platform that enables marketers to create, host, and share videos that generate brand affinity. Its features include automatic transcription, captions, and a suite of marketing tools to convert viewers into customers.

Wistia also offers a variety of features to keep your content secure. You can password-protect a video or share a private link with your audience. You can also add a Turnstile form to any video or Channel to capture leads and convert them into customers.

Another great feature of Wistia is that it doesn’t have ads like YouTube, which can interrupt the viewing experience for your audience. You can also customize the design of your video player to match your branding and audience. You can also use the built-in A/B testing feature to test out different thumbnails, edits, and CTAs for your videos. Wistia’s heatmaps provide insight into exactly how your audience is engaging with your videos.